Hourly Rate

Read Steve Pavlina’s latest blog entry and did a back flip when I saw what he charges for 1 hour of telephone consulting. $997 USD

Do you think he can really command that amount? It’s rather genius. Why bother pricing at 99 and working 10 hours when he can price it at 997 and work 1 hour. The issue becomes finding people who are willing to pay 997. He may have to spend those 9 saved hours looking for that 1 person. He’s drawing from a pretty big pool though– so it may not be as hard for him to find those ppl.

14 thoughts on “Hourly Rate

  1. Gomer

    Those who pay the 997 are unlikely to be repeat business. If they are, they are on a path to non-viability-through-stupidity as well.

    A classic case of pricing yourself, and your stupid customers, right outta business.

  2. Donna Post author

    Here’s another issue with charging a K an hour, can you honestly provide that much value in an hour? Is it possible?

  3. gomer

    Doubtful…but consider this:

    My deviously genius ex-corporate consul used to charge me $75 minimum for a 30 second phone call; a rate that is $9000/hour if taken to the extreme. The legal advice provided was nowhere near that valuable in toto, but taken in small chunks it was worth every penny. Bottom line is value is a function of timelines, perceived consequences and available answers. If your “personal development” consultation satisfies innate apprehensions of all three. Bingo! Value materializes out of thin air.

  4. rosalie

    If you can convince people that you are worth a K and leave them thinking they got their money’s worth, the sky is the limit. Check out the salary of some football players.

  5. Audra

    I was going to say the same thing as Rosalie–look at football players’ salaries. If you are very well-known, ppl might just think it’s worth it to consult with you just for the brush with “fame” and the ability to say to their clients and friends that they personally consulted with you.

  6. B. Davis

    The “right” amount to charge is whatever someone is willing to pay. PERIOD. It’s called an arms-length transaction sans coercion. At least, that’s the way it’s supposed to operate in a free market. (But of course the political powers-that-be will try to grab most of those dollars away from you if the great unwashed — e.g. Democrats — let them). If a wide receiver is worth $6,000,000 to the Green Bay Packers, then that’s what he’ll receive. (My bachelors degree in finance, my experience running a family business, and a masters degree in government occasionally come in handy).

  7. gomer

    What exactly is “personal development” anyway? A life coach? Stuart Smalley? I’m serious that I don’t know what that means.

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